All works
/

Selected works / Jewellery photography

CartierJuste un Clou

Project
Cartier × British Higher School of Art and Design
Collection
Juste un Clou
Role
Concept and photography. One of the contest winners
Press
RBC Style, July 2017
Juste un Clou ring on a hand, profile portrait
RingI
Juste un Clou pendant and bracelet, two models
Pendant and braceletII

About the project

In 2017 Cartier and the British Higher School of Art and Design held their first joint contest, built around the Juste un Clou collection and its idea: the ordinary becomes precious. Artists answered in painting, graphics, video and photography. My series is built on contrasts: dark skin and pale skin, a soft body and a hard nail, black-and-white light and the warmth of gold. The series was among the winners of the contest and was shown at the Cartier Juste un Clou exhibition at Chateau de Fantomas in Moscow.

The collection

A nail turned into jewellery

Designer
Aldo Cipullo
Born
New York, 1970s
Spirit
Non-conformism and the avant-garde, from Man Ray to Duchamp

The series

Contrast as the idea

Brief
When the ordinary becomes precious
Pieces
Bracelet, ring, earrings, pendant
Light
Black and white, with the gold left warm

Worn byRihanna, Kirsten Stewart, Pharrell Williams, Lana Del Rey, Alicia Keys, Lenny Kravitz, Rita Ora, Miranda Kerr

«…создал серию работ с украшениями Juste un Clou, построив её на контрастах»
RBC Style · Winner of the first BHSAD and Cartier contest announced, 18 July 2017
Read on RBC Style

Exhibition

On the wall

The series at the Cartier Juste un Clou exhibition, Chateau de Fantomas, Moscow

Alexander Gulinov's photographs at the Cartier Juste un Clou exhibition
Cartier · Juste un ClouChateau de Fantomas, Moscow, 2017

The series

Juste un Clou

Two people, one piece of jewellery. Hands, skin and a gold nail

Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision against the play-it-safers

Cecil Beaton
Juste un Clou earring, ring and bracelet
Juste un Clou ring and bracelet on a hand across the chest
Juste un Clou pendant, earring and bracelet
Juste un Clou ring held to the face
© 2026 Alexander Gulinov
Made on
Tilda